InSites Consulting

About InSites Consulting

 

InSites Consulting is an award-winning marketing research and consulting agency that specializes in online research. It was founded in 1997 and since then has earned a reputation for innovation in this fast developing field. The company has grown by more than 35% in each of the last ten years and now has five offices in Europe and the USA, with a team of 125 experts, including academics, marketers and researchers.

 

The Challenge

 

InSites Consulting is used to designing online marketing dashboards and data portals, but in this particular case faced the challenge of meeting exceptionally precise look-and-feel criteria set out by its client, a major manufacturer and supplier of ingredients for the bakery, confectionery, ice-cream and catering industries.

 

The team at InSites assumed it unlikely that an off-the-shelf market research software tool would be flexible enough to meet the exacting needs of this client. But, if standard market research software could be used for this project, cost could be reduced and a better financial outcome achieved, while still meeting the client’s requirements to the quality standards they expected.

 

The Solution 

 

InSites already had experience with Dapresy Pro and felt that due to some recent enhancements to the product, in particular StoryTeller, that Dapresy Pro market research tool now offered the flexibility that the team was seeking for this demanding project.

 

“We had a lot of internal discussions about whether we should build a dashboard from scratch with .NET or try doing the project with Dapresy Pro,” explains Matthias Dusselier, Research Manager Technology & Services at InSites Consulting. “We were worried that because this client had such precise needs and would ask to change small details, for example move a chart one pixel to the left, that Dapresy Pro might not be flexible enough. But, we had no need to worry. We were able to do almost everything that the customer wanted with Dapresy Pro.”

 

Matthias says that although Dapresy Pro’s standard features cover most of what most customers need, this particular client had many unusual requests – for example a ‘print’ button on each screen. Matthias explains: “For this, we could grab our own code from the Internet and add our own print button. It was just a small detail, but it was thanks to the open source nature of StoryTeller that we could do this and delight our customer.”

InSites’ customer worked closely with Matthias and the team, specifying in great detail the charts they wanted, and constantly refining them. Matthias explains that normally they are able to do virtually everything in Dapresy Pro without any help from Dapresy, but on this project, the customer had such specific needs, that they did need to call Dapresy’s Support team, who were able to answer their questions in full and offer a solution for the challenges stated.

 

“We managed to deliver the results to the client in half the working hours than we would have taken if we had developed the marketing dashboard in .NET,” says Matthias.

 

InSites’ client is now using the dashboard very prominently on its website. Its customers, who are food manufacturers around the world, use the dashboard to gain insights into what consumers are looking for in food products now and in the future. This knowledge and understanding helps the food producers shape what they manufacture. “Our customer really needed an online dashboard, rather than something static like a .pdf or a .ppt, because they wanted their customers, to have the details available everywhere and anytime, to be able to fine-tune the results towards their own specific needs. So, for example, they can look at the responses about bakery products for the UK, for women over 60. It would have been far too expensive to create a market research reporting for each target group,” adds Matthias.

 

Matthias explains that working with Dapresy was a deliberate choice. “We felt that Dapresy has an innovative culture and attitude that is similar to ours. At InSites, one of our values is openness and Dapresy is like this too, so there is a good match between our two companies. We also like the fact that Dapresy is a young and new company, the product is constantly being developed, and we feel that our suggestions for improvement are welcomed.”

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Outcomes Achieved with Dapresy

 

Using Dapresy Pro has achieved the following:

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• Development time for creating an online market research dashboard was reduced by approximately 50%, with InSites

• Despite very exacting requirements, the clients needs were all fully met using a combination of standard features within Dapresy Pro and some customisations that the team was easily able to add for themselves.

• Proof of concept for a leaner marketing dashboard deployment model that can now be applied to other custom marketing dashboard projects.