Management Team
Tobi Andersson, CEO and Co-Founder
Tobi has spent his entire career in two fields: marketing research and the agriculture business. While working at the largest field house in the Nordics, he pioneered developing online data presentation systems to visualize market research data. He founded Dapresy in 2003 and has dedicated his professional career to data visualization. He is a recognized expert in the field and has helped hundreds of companies with innovative visualization processes.
In 2005 he founded an agriculture company in Sweden that supports farmers with modern software technology in order to support future precision farming trends. In this company he develops software that is being tested in real conditions at the farms he owns. He holds a master’s degree in agriculture, and has studied at the Ahrens University with a focus on understanding the mechanics behind fast growing companies.
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Tobi has presented at many marketing and marketing research shows over the years, including Research and Results and Insight Show. He also enjoys helping young entrepreneurs and future leaders by giving talks at MBA/leadership programs and formal lunches to help share his advice and best business practices.
Rudy Nadilo, President, North America
As one of the leading forces behind the inception of online research, Rudy is well known in the research industry. According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields.” As the founding CEO of Greenfield Online, Rudy brought technology to bear on marketing research through the pioneering use of the Internet.
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Rudy’s career spans packaged goods, advertising, product management, and marketing research. He has held management positions at Dancer, Fitzgerald, Sample Advertising, Inc., Richardson-Vicks, Inc., J. Walter Thompson Advertising, Information Resources, geoVue, and Annik Technology Services. He received his B.F.A. from Emerson College and his Masters in Advertising & Marketing from Northwestern University. He has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the force behind the sales teams where he has been engaged. He and his wife, Holly have four children and three dogs. They live in Stratham, New Hampshire.
Fredrik Österberg, President, Europe
Fredrik has been the Chief Sales Officer at Dapresy since 2012. Prior to that, he was the Chief Operating Officer for four years. From 2006 to 2008, he served as head of project operations at Hermelin Nordic Research where he managed a team of 25 people. The team included project managers, data processors, developers, and designers. From 2003 to 2006, he served as Hermelin’s head of Data Processing and IT. He holds a Master’s Degree in Media Technology from the Institute of Technology at Linkoping University. He is married and has two young daughters.
Alexander Skorka, COO & Managing Director, Germany, Austria, Switzerland
Alexander is the Managing Director for the DACH Region (Germany, Austria, and Switzerland). In his global role as “global head of solution design” he will help customers make the most out of Dapresy’s products by both creating solutions based on the Dapresy product portfolio and consulting customers on how to use Dapresy’s products to maximize their outcomes.
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Previously, Alexander spent more than three years working as head of technical operations at TNS Germany where he managed a team of 150 people, including project managers, developers, data processors, and information delivery experts. Prior to that, he served as a member of the management board at Kantar Health heading the operational units as well as market research teams. He started his professional life as a managing director of a service and training provider for visual communication, data visualization, and presentation design. As such, he is highly experienced in the market research industry and an expert in information visualization and delivery, which is apart from his other passion, cooking. He holds a Master’s Degree in Business Administration from Ludwig-Maximilians-University Munich. He is married and has a sixteen-year-old son.
Beth Rounds, Chief Marketing Manager
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Emir Smajic, Chief Technology Officer
Emir has been the Chief Technology Officer at Dapresy since 2012 and was previously a Senior Software Developer & Team Manager. He Has more than 16 years of software developing experience. He Moved to Sweden in 2004 after attending school in Sarajevo where he studied electrical engineering.
John Bird, Senior Vice President, North America
John Bird is a senior market research sales executive with a record of building client centric, quality focused organizations that deliver long term, sustainable and profitable revenue growth. He has extensive experience collaborating across business units to determine company vision and build short and long term metric driven business strategy.
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John has worked within the consumer packaged goods and technology industry since 1987. His experience spans B2B and B2C work and he has conducted research programs in over 70 countries. He has direct experience with Retail and Shopper Insights, Innovation and Product Development, Advertising and Brand as well as Stakeholder Management.
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John has a Bachelor of Science degree in Agricultural Business with a concentration in marketing degree from California Polytechnic, San Luis Obispo.
Brin Moore, Vice President, Strategic Partnership
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Henrik Joelsson, Chief Consultant Officer
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