Dapresy’s Interactive Dashboards Give Kantar Media the Efficiency Needed to Enter New Markets
Dapresy recently reached out to one of its largest clients, Kantar Media Healthcare Research, to find out exactly why they chose Dapresy for their data reporting. Jayne Krahn, Vice-President of Kantar Media, was happy to tell us how Dapresy Pro's interactive dashboards greatly helped her business.
Kantar Media needed to deliver insights on thousands of respondents in annual and biannual syndicated studies. Their team struggled to create customized and interactive dashboards for their clients’ needs by spending weeks editing, copying and pasting massive amounts of information. Dapresy increased the efficiency of their business by automating and dynamically visualizing their data, and allowing them to efficiently enter many new markets.
“With Dapresy, we can limit the content to what is relevant, and display it in a way that provides insights a client can understand quickly. So unless there are changes in the data or a new version of the study, we can usually turn around dashboards in a matter of hours.” Jayne Krahn said. “In addition, clients are now exporting our charts and infographics to use internally and with their clients, giving us more exposure within those important audiences. And we’ve seen an increase in the usage of our interactive dashboards, both in time spent and in use by more senior-level people in these organizations, because they are easier to use.”
Beyond increasing its own efficiencies and customer satisfaction, Kantar Media has entered new markets, something it wanted to do but didn’t have the means to address.
“With Dapresy, we have improved our research offerings to better meet clients’ needs -- at a time when the market really demanded that change,” Krahn noted. “Today, as we experience continued success in traditional markets and rapidly enter new ones, I look back at our decision to use Dapresy as one of the key factors.”
Read the full case study here!
